Question: What role, then, is the Internet playing in Russian media?
Answer: Elena Vartanova ( Moscow State University Journalism Faculty): It really is a new part of our media system. People are increasingly consuming online news, and online news often takes the first step in agenda-setting. Only then do consumers get more analysis and commentary from print sources.
One of the functions of online media is creating an alternative news agenda. If you watch big television channels you see distilled content, which is double-checked by company managers, by people in power ¬ you won’t find problematic material. The alternative agenda on the Internet is helping Russians see pitfalls and problems. And the Internet has become a tool for people to create public opinion, to support the “man on the street.” In Russia, when mainstream media says something, you should double-check on the Internet. It provides a different point of view.
–Interview by Josh Tapper, Nieman Journalism Lab
In the above quote, Elena Vartanova echos two key research questions we have for Russian Media Cloud:
1. Are blogs and other online media provide an alternative public sphere, and;
2. What role do they play in agenda setting of the news.
To begin to test these hypotheses we have built off the hard work by Ethan Zuckerman, Hal Roberts, David Larochelle, Yochi Benkler and Zoe Fraade-Blanar on English Media Cloud, which collects data on different sets of English language blogs and popular traditional media available online (mostly newspapers). For the Russia effort we have an even larger and more varied set of feeds…
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