Why 360 video is the next big thing in tech

The world is one big round place, and the problem is, we’ve been looking at a cropped view of it for way too long.

But thanks to new technology advancements in cameras and online algorithms, we can now zap open our smartphones and see all around us–in front, back, to the left and right, above and below, in full spherical, 360 view.

At the Consumer Electronics Show, which ends Saturday, 360 video and virtual reality (VR) was the big talk of the show, from huge concerns like YouTube and corporate parent Google, to Facebook’s Oculus Rift and camera makers GoPro, Ricoh and 360Fly. VR and 360 is here–and set for bigger things in 2016.

“It’s like everything else, you want to see everything, you want to hear everything,” says Matt Sailor, the CEO of ICrealtech.com, which introduced three VR ALLie brand 360 cameras at CES.

With 360, viewers “get to be completely engrossed, and go to places they’ve never been,” adds Andy Peacock, from camera start-up 360Fly.

via Why 360 video is the next big thing in tech.


About marypmadigan

Writer/photographer (profession), foreign policy wonk (hobby).
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