Augmented reality to hit consumers next year, slower than forecast

Last year, Digi-Capital projected that AR and VR, virtual reality, would represent a combined market of $150 billion by 2020, with AR taking $120 billion of the pie. But on Tuesday, the firm released a report that revised its estimate of AR’s market to $90 billion by 2020, as a result of existing technology being largely focused on enterprise solutions and consumer applications not expected for another year.

Digi-Capital had expected some quality AR gear to hit consumers and general significant sales this year; that pushes off to next year, and beyond.

“VR’s top line remains unchanged at $30 billion,” writes Digi-Capital founder Tim Merel, who also is in the AR/VR software game as CEO of Eyetouch Reality. “The timing change also moves the tipping point for AR passing VR from 2018 to 2019.”

via Augmented reality to hit consumers next year, slower than forecast.

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About marypmadigan

Writer/photographer (profession), foreign policy wonk (hobby).
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