Last year, Digi-Capital projected that AR and VR, virtual reality, would represent a combined market of $150 billion by 2020, with AR taking $120 billion of the pie. But on Tuesday, the firm released a report that revised its estimate of AR’s market to $90 billion by 2020, as a result of existing technology being largely focused on enterprise solutions and consumer applications not expected for another year.
Digi-Capital had expected some quality AR gear to hit consumers and general significant sales this year; that pushes off to next year, and beyond.
“VR’s top line remains unchanged at $30 billion,” writes Digi-Capital founder Tim Merel, who also is in the AR/VR software game as CEO of Eyetouch Reality. “The timing change also moves the tipping point for AR passing VR from 2018 to 2019.”
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