Trump’s Targeted Campaign

On the day of the third presidential debate between Trump and Clinton, Trump’s team blasted out 175,000 distinct variations on his arguments, mostly via Facebook. The messages varied mostly in their microscopic details, in order to communicate optimally with their recipients: different titles, colors, subtitles, with different images or videos. The granularity of this message tailoring digs all the way down to tiny target groups, Nix explained to Das Magazin. “We can target specific towns or apartment buildings. Even individual people.”

via Trump Knows You Better Than You Know Yourself | aNtiDoTe Zine

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About marypmadigan

Writer/photographer (profession), foreign policy wonk (hobby).
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